Kelton is an insights and strategy consultancy that helps global businesses chart new paths to growth.
From the Fortune 500 to the worldâs most disruptive start-ups, we deliver.
Convergent Tracking: A Better Way to Track Brand Awareness
Itâs no secret that brand tracking is a critical piece of your insights arsenal. But traditional tracking only tells part of the story. It sits in a silo, disconnected from the real world context that gives it meaning. Learn what most trackers get wrong and how Convergent Tracking can be used to combine tracking and context to tell a complete story of your business.
Gen Z Marketing: the Art of Social Self Expression
With an estimated $44 billion in purchasing power an
influence over another $600 billion, Gen Z is poised
to dominate the marketplace for years to come. Gen
Zâs reliance on social mediaâ and the distinct way in
which Gen Zers express themselves on social platformsâ
have already changed the advertising landscape,
and retail will never be the same.
Design Research: Beyond Buzzwords
Thereâs a lot of buzz around Design Research these days. But thereâs also a lot of confusion. Master the basics of how Design Research works, and learn about the different ways it can be applied to a solve a range of business challenges.